American Vintage

American Vintage

Ein Wort von unserer Seite:

What I like is helping the young generation from a global overview. […] Visiting schools and talking to young businessowner to share my experience allows to demonstrate that even by starting from nothing, we can work in business and then in Fashion. I am a businessman at first, a sales representative who has done thousands of kilometers on the road.
This experience allowed me to build myself and to become a multipurpose person with a complete vision learned on the job.
This is all I want to handover; reality, something concrete.

Michaël AZOULAY, Founder and CEO American Vintage

Unsere Geschichte

Inspired by his many trips to the United States, Michaël Azoulay founded the French brand American Vintage in 2005. Instinctive and inquisitive, he energized fashion by reinterpreting the essential wardrobe piece: the T-shirt.

Year after year, the collections took form and expanded. Their pure style with authentic lines invited wearers to reinvent themselves each day. The cuts are a nod to a casual wardrobe, while the nuanced
colour palette ensures the brand’s recognisable style. Minimalism meets modernity in timeless and absolutely free collections.
The promise of a new, genuine and comfortable style.

The entrepreneur from Marseille also constructed the American Vintage DNA with values that are dear to him: an appreciation for work well done, an eye for detail, a caring attitude, as well as sincerity and sharing.

Today, the American Vintage teams form a community of almost 800 employees and 1,500 points of sale worldwide.


— Creation of the company SARL AARON

— Launch of the American Vintage brand
— First marketing of the women’s collection

— Opening of the first American Vintage store in Marseille
— Opening of the online store:
— Opening of the first shop-in-shop: Printemps Haussmann, Paris
— Launch of the men’s collection

— Launch of the accessories collection

— Launch of the homewear collection

— Launch of the “AMV Experience” loyalty programme
— Opening of the career site:

— Creation of AMV Camp / training school

— Eco-responsible ranges highlighted in the collections (organic cotton,recycled material, vegetable dyes, etc.)
— Opening of the first store in the United States in the NoLita neighbourhood in New York
— Launch of the Personal and Virtual shopping services

"The day to day work at AMV is like an adventure.
You can outgrow and rise above the Tasks."

Maike MAEZLER, Store Manager Hamburg

“Ich bin jetzt seit über 2 Monaten bei American Vintage und muss sagen, dass ich sehr zufrieden bin. Ich wurde gleich herzlich aufgenommen und durfte feststellen das hier Freundlichkeit und Menschlichkeit eine große Rolle spielen. Menschlichkeit eine große Rolle spielen. Ich bin mehr als froh hier angenommen worden zu sein, und hoffe auf eine erfolgereiche, lange Zukunft bei American Vintage.“

Amira KHALFAOUI, Store Manager Dusseldorf

“I’ve been with American Vintage since 2.5 years now, where I got the opportunity to open the shop in Cologne. I have since grown then with American Vintage, where I also have the opportunity to experience a new city and work in Düsseldorf. Also, what I like the most with American Vintage is that, we get to be our own visual merchandising, and not just ‘selling’ ”.

Olivia TJUATJIA, Assistant Store Manager Dusseldorf

  • American Vintage - Michael Azoulay #OPENMYMED

    Our owner and founder since 2005 is expressing about openmided spirit.

  • SS19 AMV Camp

    The AMV Camp is the American Vintage school that gathers all of our core values and brand updates. The goal is to gauge the brand’s pulse and give you access to our career’s opportunities, our ambitions and our apprenticeship programs.

  • AMV Camp | Giulio Sorgi

    Let's go to Rome today with Giulio, Product and Merchandising Trainer & discover his great evolution in American Vintage!

  • AMV CAMP | Cyrielle Fernet

  • AMV CAMP | Benjamin Terrasson