American Vintage

American Vintage

Een woordje van ons:

What I like is helping the young generation from a global overview. […] Visiting schools and talking to young businessowner to share my experience allows to demonstrate that even by starting from nothing, we can work in business and then in Fashion. I am a businessman at first, a sales representative who has done thousands of kilometers on the road.
This experience allowed me to build myself and to become a multipurpose person with a complete vision learned on the job.
This is all I want to handover; reality, something concrete.

Michaël AZOULAY, Founder and CEO American Vintage

Onze geschiedenis

Inspired by his many trips to the United States, Michaël Azoulay founded the French brand American Vintage in 2005. Instinctive and inquisitive, he energized fashion by reinterpreting the essential wardrobe piece: the T-shirt.

Year after year, the collections took form and expanded. Their pure style with authentic lines invited wearers to reinvent themselves each day. The cuts are a nod to a casual wardrobe, while the nuanced
colour palette ensures the brand’s recognisable style. Minimalism meets modernity in timeless and absolutely free collections.
The promise of a new, genuine and comfortable style.

The entrepreneur from Marseille also constructed the American Vintage DNA with values that are dear to him: an appreciation for work well done, an eye for detail, a caring attitude, as well as sincerity and sharing.

Today, the American Vintage teams form a community of almost 800 employees and 1,500 points of sale worldwide.


— Creation of the company SARL AARON

— Launch of the American Vintage brand
— First marketing of the women’s collection

— Opening of the first American Vintage store in Marseille
— Opening of the online store:
— Opening of the first shop-in-shop: Printemps Haussmann, Paris
— Launch of the men’s collection

— Launch of the accessories collection

— Launch of the homewear collection

— Launch of the “AMV Experience” loyalty programme
— Opening of the career site:

— Creation of AMV Camp / training school

— Eco-responsible ranges highlighted in the collections (organic cotton,recycled material, vegetable dyes, etc.)
— Opening of the first store in the United States in the NoLita neighbourhood in New York
— Launch of the Personal and Virtual shopping services

"Since I joined American vintage, I felt the real family who is always there for support, teach , guide ,laugh and joy. Been given a lot of credit from my senior managers and felt part of family so quick and I see the company goals and my store same as my personal life points and they are valuable for me because by growing the company I can grow too and this is what makes American vintage different compare to other companies."

Reza HOSSEINI, Store manager London

Working at American Vintage since 2011, I have been able to grow quickly. This brand matchs me completely both on product line than in the company lifestyle. We have regular training, retail meeting every year nicer ! I have the chance to be listened and supported by my area manager who often visit my store and with whom we always find solutions. These sharing are fundamental to find a perfect balance and a working fulfillment.

Lucie BOFFO, Store Manager Toulouse

The day to day work at AMV is like an adventure.
You can outgrow and rise above the Tasks.

Maike MAEZLER, Store Manager Hamburg

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