Our history

Founded in Marseille in 2005, American Vintage is a timeless, colourful and creative French brand. It was after founder Mickael Azoulay's many trips to the USA that the brand's first iconic T-shirts burst into our lifestyles. American Vintage offers unique materials that invite you on a sensory journey. Subtle, authentic and predominantly natural to the touch available in a wide range of colours and prints. Pieces that you can mix and match ad infinitum, that will be with you every day, and that you'll never tire of. Neo basics mixed with signature pieces, companions for life. It's a brand that's free, sincere and instinctive, that has a presence in over 30 countries, and that allows every individual to feel good in their clothes, to dare to mix and match, and to freely express their personality.

My journey with AMV started 3 years ago and it has been an amazing journey and learning experience ever since. AMV allows me to me keep learning every day and there is always new challenges arising that motivates me. I'm grateful for my area manager, team and colleagues.

Remedios S. -

Store Manager London Hampstead

Like Reme, Join us !

A word from the company

"American Vintage is above all a human adventure that allows each individual to express their personality, to feel stronger and to surpass themselves. Authenticity, sincerity, family spirit, challenge, freedom and autonomy are the values around which we rally. Like Marseille, where I come from, it's a cosmopolitan brand, open to the world, that brings people together."


Founder American Vintage

Key figures

  • 19

    Years in existence

  • 1000

    Employees, including 218 at head office

  • 215

    Boutiques around the world (France, Germany, United States, Portugal, etc.)

The Camp

The AMV Camp is a team of enthusiastic, multi-disciplinary experts. Working as a cross-functional department, the CAMP supports its employees and helps them to develop their skills through training. It creates and maintains links between all AMV employees. As an opportunity generator, it works to promote cohesion by acting as a driving force and facilitator. With authenticity and presence, the CAMP brings to life our values of courage, passion and surpassing oneself at the heart of our brand.


Every employee in the company has an onboarding programme, sometimes mixed between the head office and the sales outlets. This is followed by face-to-face and distance training. The camp team runs masterclasses every 2 weeks, and all employees have access to them, whatever their position. At American Vintage, there are no barriers between departments, and many employees have even been able to change jobs during their training.

Personal development

At American Vintage, we grow. If you have the right spirit, energy and motivation, the company will be there to develop its employees. Whatever your background, whatever your skills, you learn and that's what motivates us. Our employees work in a start-up spirit, where everyone has the opportunity to express themselves and come up with new ideas. We grow by working together.

Values and commitments

A federated community, the American Vintage teams are first and foremost a free, close-knit and committed community of ambassadors, whose fundamental principles are the exchange and sharing of knowledge. A bold brand, an international, innovative and flexible company that is always moving with the times. A challenging environment, Michaël is a keen sports fan and has succeeded in developing the AMV world around these values: challenge, teamwork and surpassing oneself. A learning company, the training courses offered by American Vintage enable employees to enhance their knowledge on a daily basis. American Vintage is committed to and encourages diversity within the company and is open to adapting its jobs to people with disabilities. Please let us know your specific needs (accessibility, working hours, teleworking, etc.) so that we can create the environment best suited to your situation.


American Vintage | Disco Club

American Vintage | Head Office

AMV CAMP | Benjamin Terrasson