American Vintage
- http://fr.americanvintage-store.com/en/
- 700 wonderful employees
- Created in 2005
Message from us :
What I like is helping the young generation from a global overview. […] Visiting schools and talking to young businessowner to share my experience allows to demonstrate that even by starting from nothing, we can work in business and then in Fashion. I am a businessman at first, a sales representative who has done thousands of kilometers on the road.
This experience allowed me to build myself and to become a multipurpose person with a complete vision learned on the job.
This is all I want to handover; reality, something concrete.
Our history
American Vintage is the story of honest fashion expressed in a familiar language: an ode to simplicity whose distinctive hallmarks – nuanced pastel tones, delicate materials and minimalist cuts inspired by the American school sportswear wardrobe – pronounce a foreword of modernity.
Created in Marseille in 2005 by Michaël Azoulay, who traveled extensively throughout the United States to find inspiration and shape the brand identity, American Vintage is now a benchmark in terms of impeccably cut and perfectly fitting basics that everyone loves.
The brand values: a passion for fine workmanship, caring, sincerity, an eye for detail that makes all the difference and the right balance of ease and elegance.
Today, joining American Vintage means participating in the expansion of effortless French chic and undergoing a human-scale experience at the heart of a large family of nearly 700 employees and 1,500 points of sale worldwide.
Our spirit: Highlight on simplicity
American Vintage is the story of authentic fashion that suits all types of personalities. It is an ode to simplicity whose distinctive codes open the door to a contemporary style.
The brand’s trademark style is underpinned by casual cuts and a nuanced colour range. The use of natural materials, quality feel of fabrics and vintage treatment give depth and life to the pieces. The meticulous craftsmanship produces a truly sensory experience.
The American Vintage collections mix fashion and emotions, creating the perfect link between the seasons and generations.
Serious yet authentic designs with a light touch
In 2005, young Marseille entrepreneur, Michaël Azoulay, founded American Vintage. Inspired by his trips to the United States, he crafted the brand identity around freedom of spirit.
This visionary with unerring flair stamped his values into the DNA of American Vintage, including the love of a job well done, kindness, sincerity, attention to detail that makes all the difference, and the right dose of ease and elegance.
He launched a mini-revolution in the world of fashion, transforming the T-shirt from a daily essential into a collection piece.
American Vintage was founded in 2005 by Michaël Azoulay. Searching for an innovative concept, he drew his inspirations from his travels to the united states and took another look at the basic t-shirt. The collections have grown as the seasons passed by and they have been structured around increasingly stylish pieces. Year after year, American Vintage has been building a multifaceted wardrobe that breaks the rules and plays with daring mixes to suit all types of personalities.
2005: Launch of the American Vintage brand
After several trips to the United States, Michaël Azoulay drew on the infinite possibilities of cotton to launch a T-shirt line. The label was based on brushed cotton, roll-up and raw-cut hemlines, creating a characteristic loose fit.
2007: 1st store opening
The brand continued to expand, opening its first retail store in Marseille, the city where it all began, and launched its online store at www.americanvintage-store.com.
2008: Launch of the men’s collection and international development
This season was a turning point in the history of American Vintage with the opening of its first stores outside of France. The brand also launched a men’s line, solely focused on T-shirts.
2012: Lifestyle
American Vintage received the AMO award (workplace, architecture, environment) for its new offices, designed by Marseille Architect, Yvann Pluskwa.
2013: Launch of the accessories collection
The collections continued to grow with the arrival of an accessories line for men and women. Handbags, backpacks and clutches took their place in the American Vintage wardrobe.
2015: American Vintage celebrates its 10-year anniversary
For its ten-year anniversary, American Vintage left its mark by developing a unique collection, designed in collaboration with 10 French designers.
2016: Launch of a sportswear capsule collection
The brand opened a new chapter by launching its own sportswear line for women, offering lightweight and all-purpose technical pieces that match with the everyday wardrobe.
2017: Launch of the loungewear line
American Vintage drew on its know-how (light, comfortable materials and second-skin T-shirts) to launch a loungewear range for men and women, striking the balance between homewear and underwear.
"Flourishing dynamic company! Since 3 years, I work at American Vintage; This is a young and dynamic company, full of resources and new ideas. Lots of sharing and internal communication with a line management available as soon as needed. AMV is very attentive with progression wishes at all level. Making our work a pleasure is the heart of their target."
"Since I joined American vintage, I felt the real family who is always there for support, teach , guide ,laugh and joy. Been given a lot of credit from my senior managers and felt part of family so quick and I see the company goals and my store same as my personal life points and they are valuable for me because by growing the company I can grow too and this is what makes American vintage different compare to other companies."
"I started to work with this company almost two years ago, from part-time to full time to supervisor and now store manager; with this I want to say all your efforts will pay back, just trust in the company and the company will trust you. I feel like to be in a big family that is growing more and more."
"When I first discovered American Vintage clothing I was reminded of a Pre-Raphaelite style publicity campaign in the late 80’s by the UK brand Jigsaw which I’d absolutely loved.
The quality, comfort and the intense colors of fabrics and yarns, the feminine prints and fittings produced by American vintage made it my N°1 target for a career move back into the textile industry.
Despite no post being available when I applied, the MD gave me the opportunity to cover summer replacements in human resources, invoicing and purchasing before offering me a permanent position as a purchasing assistant.
I quickly became import manager and am currently in the position of Import Business Developer.
My current post involves relationships with suppliers, transport companies and I have frequent contact with the designers, the product department, the warehouse/logistics, departments and accounts.
If you’re the kind of person who invests in the company as if it’s your own, AMV offers the possibility to define your own career challenge and learn and grow in a family atmosphere and in an International context without necessarily having the relevant qualifications.
Currently In my seventh year with American vintage, the possibilities and responsibilities have grown with the company and I love the autonomy, the people and the products!
Not only the headquarters but the wholesale and retail networks offer a wide range of jobs for committed people.
AMV also promotes “strong body, strong mind” and has the best personal coach ever!"
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American Vintage - Michael Azoulay #OPENMYMED
Our owner and founder since 2005 is expressing about openmided spirit.
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SS19 AMV Camp
The AMV Camp is the American Vintage school that gathers all of our core values and brand updates. The goal is to gauge the brand’s pulse and give you access to our career’s opportunities, our ambitions and our apprenticeship programs.
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AMV EXPERIENCE TOUR STEP 2, BERLIN
From October to December American Vintage settled its bags down in 6 countries with the amv experience tour...
We initiated a new type of world tour in which customisation workshops, artists, get-togethers and collectives build the portrait of the brand that has made knitwear and natural fabrics iconic since its creation in 2005.
Relive the journey ! Second step, Berlin
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AMV EXPERIENCE TOUR STEP 1, ANTWERP
From October to December American Vintage settled its bags down in 6 countries with the amv experience tour...
We initiated a new type of world tour in which customisation workshops, artists, get-togethers and collectives build the portrait of the brand that has made knitwear and natural fabrics iconic since its creation in 2005.
Relive the journey ! First step, Antwerp
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AMV EXPERIENCE TOUR STEP 3, LONDON
From October to December American Vintage settled its bags down in 6 countries with the amv experience tour...
We initiated a new type of world tour in which customisation workshops, artists, get-togethers and collectives build the portrait of the brand that has made knitwear and natural fabrics iconic since its creation in 2005.
Relive the journey ! Third step, London
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AMV EXPERIENCE TOUR, STEP 5 PARIS
From October to December American Vintage settled its bags down in 6 countries with the amv experience tour...
We initiated a new type of world tour in which customisation workshops, artists, get-togethers and collectives build the portrait of the brand that has made knitwear and natural fabrics iconic since its creation in 2005.
Relive the journey ! Fifth step, Paris
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AMV EXPERIENCE TOUR STEP 4, MARSEILLE
From October to December American Vintage settled its bags down in 6 countries with the amv experience tour...
We initiated a new type of world tour in which customisation workshops, artists, get-togethers and collectives build the portrait of the brand that has made knitwear and natural fabrics iconic since its creation in 2005.
Relive the journey ! Fourth step, Marseille
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⚽ F.C A.M.V TOUR - World Cup 2018 ⚽
London, Paris, Brussels ...It was the road to the final !