American Vintage

American Vintage

Message from us :

What I like is helping the young generation from a global overview. […] Visiting schools and talking to young businessowner to share my experience allows to demonstrate that even by starting from nothing, we can work in business and then in Fashion. I am a businessman at first, a sales representative who has done thousands of kilometers on the road.
This experience allowed me to build myself and to become a multipurpose person with a complete vision learned on the job.
This is all I want to handover; reality, something concrete.

Mickael Azoulay, American Vintage Founder and CEO

Our history

Inspired by his many trips to the United States, Michaël Azoulay founded the French brand American Vintage in 2005. Instinctive and inquisitive, he energized fashion by reinterpreting the essential wardrobe piece: the T-shirt.

Year after year, the collections took form and expanded. Their pure style with authentic lines invited wearers to reinvent themselves each day. The cuts are a nod to a casual wardrobe, while the nuanced
colour palette ensures the brand’s recognisable style. Minimalism meets modernity in timeless and absolutely free collections.
The promise of a new, genuine and comfortable style.

The entrepreneur from Marseille also constructed the American Vintage DNA with values that are dear to him: an appreciation for work well done, an eye for detail, a caring attitude, as well as sincerity and sharing.

Today, the American Vintage teams form a community of almost 800 employees and 1,500 points of sale worldwide.


— Creation of the company SARL AARON

— Launch of the American Vintage brand
— First marketing of the women’s collection

— Opening of the first American Vintage store in Marseille
— Opening of the online store:
— Opening of the first shop-in-shop: Printemps Haussmann, Paris
— Launch of the men’s collection

— Launch of the accessories collection

— Launch of the homewear collection

— Launch of the “AMV Experience” loyalty programme
— Opening of the career site:

— Creation of AMV Camp / training school

— Eco-responsible ranges highlighted in the collections (organic cotton,recycled material, vegetable dyes, etc.)
— Opening of the first store in the United States in the NoLita neighbourhood in New York
— Launch of the Personal and Virtual shopping services

"I started to work with this company almost two years ago, from part-time to full time to supervisor and now store manager; with this I want to say all your efforts will pay back, just trust in the company and the company will trust you. I feel like to be in a big family that is growing more and more."

Fabio CESONI, Store Manager London

"When I first discovered American Vintage clothing I was reminded of a Pre-Raphaelite style publicity campaign in the late 80’s by the UK brand Jigsaw which I’d absolutely loved.
The quality, comfort and the intense colors of fabrics and yarns, the feminine prints and fittings produced by American vintage made it my N°1 target for a career move back into the textile industry.
Despite no post being available when I applied, the MD gave me the opportunity to cover summer replacements in human resources, invoicing and purchasing before offering me a permanent position as a purchasing assistant.
I quickly became import manager and am currently in the position of Import Business Developer.
My current post involves relationships with suppliers, transport companies and I have frequent contact with the designers, the product department, the warehouse/logistics, departments and accounts.
If you’re the kind of person who invests in the company as if it’s your own, AMV offers the possibility to define your own career challenge and learn and grow in a family atmosphere and in an International context without necessarily having the relevant qualifications.
Currently In my seventh year with American vintage, the possibilities and responsibilities have grown with the company and I love the autonomy, the people and the products!
Not only the headquarters but the wholesale and retail networks offer a wide range of jobs for committed people.
AMV also promotes “strong body, strong mind” and has the best personal coach ever!"

Helen WALL, Import Business Developer

  • American Vintage - Michael Azoulay #OPENMYMED

    Our owner and founder since 2005 is expressing about openmided spirit.

  • AMV Camp | Giulio Sorgi

    Let's go to Rome today with Giulio, Product and Merchandising Trainer & discover his great evolution in American Vintage!

  • AMV CAMP | Benjamin Terrasson

  • AMV CAMP | Cyrielle Fernet