Our history

Founded in Marseille in 2005, American Vintage is a timeless, colourful and creative French brand. It was after founder Michaël Azoulay's many trips to the USA that the brand's first iconic T-shirts burst into our lifestyles. American Vintage offers unique materials that invite you on a sensory journey. Subtle, authentic and predominantly natural to the touch available in a wide range of colours and prints. Pieces that you can mix and match ad infinitum, that will be with you every day, and that you'll never tire of. Neo basics mixed with signature pieces, companions for life. It's a brand that's free, sincere and instinctive, that has a presence in over 30 countries, and that allows every individual to feel good in their clothes, to dare to mix and match, and to freely express their personality.

Key figures

  • 1031

    Employees, including 247 at head office

  • 249

    Retail points of sale around the world (France, Germany, United States, Portugal..)

The Camp

The AMV Camp is a team of multidisciplinary experts brought together around a shared mission: to support, train, and develop retail employees at American Vintage. As a cross-functional service, CAMP operates across a wide scope including supply, retail customer service, human resources, recruitment, operational support, back office, as well as product training, sales, and merchandising.

It plays a key role in onboarding new employees, developing their skills, and supporting their career growth. At the same time, CAMP builds connections between teams, fosters cohesion, and promotes a strong shared culture.

With authenticity and proximity, it brings to life the values of boldness, passion, and self-improvement at the heart of the brand, while contributing to the development of a true retail culture.

Inclusivity

American Vintage is committed to promoting an inclusive, respectful, and accessible work environment for all, where everyone can find their place and grow under the best conditions. The company values diversity and ensures a fair framework for all employees.

This commitment is reflected from the recruitment process, designed to be fair and inclusive, focusing on skills, potential, and equal opportunities to ensure each application is treated fairly.

On a daily basis, American Vintage remains attentive to individual needs, especially for people with disabilities. Appropriate accommodations can be provided depending on needs and possibilities (accessibility, working hours, remote work, equipment), and an internal disability committee ensures employees are supported with care and proximity.

Training and Career Development

At American Vintage, learning starts on day one and accompanies every employee throughout their career. Weekly training sessions, in-person or online, help strengthen skills, introduce new practices, and allow learning at one’s own pace.

Every two weeks, the CAMP team hosts masterclasses primarily designed for training, followed by sessions for sharing, exchanging experiences, and best practices. These sessions are open to everyone, regardless of position or department, and promote collaborative learning and curiosity.

Career development opportunities are real and accessible to all: many employees have been able to advance, change roles, or explore new areas throughout their careers. Internal mobility, curiosity, and initiative are encouraged so that everyone can shape their career path and thrive within our company.

Videos

American Vintage | Head Office

Michaël Azoulay, CEO

Spring / Summer 26

A word from the company

"American Vintage is above all a human adventure that allows each individual to express their personality, to feel stronger and to surpass themselves. Authenticity, sincerity, family spirit, challenge, freedom and autonomy are the values around which we rally. Like Marseille, where I come from, it's a cosmopolitan brand, open to the world, that brings people together."

Michaël AZOULAY

Founder American Vintage

Testimonials